Blur Studio worked with ad agency Argonaut San Francisco to create an action packed 90-second national commercial for “Titanfall 2,” the new sequel to the blockbuster first person shooter developed by Respawn Entertainment and published by EA.
IAMAG ART COLLECTOR
"The Hunter’s Pearls" BY NICOLAS WEIS
An original ILLUSTRATION and Limited, Signed Art Print Available for 72 hours Only!
Available in :
Days
Hours
Minutes
Seconds
Helmed by director Dave Wilson, the live-action and VFX hybrid combines naturalistic landscapes and sophisticated character animation to highlight new gameplay features and promote the expanded adventures available in “Titanfall 2”. The spot was produced by Blur and RESET; Blur also handled editorial, VFX and finishing.
Hunter Hindman, Founder/Chief Creative Officer, Argonaut, said, “We knew we were setting out to create something truly distinctive for the category and that Blur was one of the few partners that would be able to pull off a production of this scale and complexity. And they did so with style. Their talents in CGI are equally matched by what they can do in live action and we were thrilled to see how it came together to add a new level of dimension to our story.”
https://www.youtube.com/watch?v=Ws-P3DFIbLM
Wilson added, “We gave this spot Blur-style fast-paced action, but I’m glad they also wanted something more unique and conceptual. It weaves in character moments that you’re not used to seeing in a game commercial, it’s different, and required taking a risk that I believe paid off.”
