Making of The doll that chose to drive

Discover an in depth Making of The doll that chose to drive.

Playing, like driving, should not be influenced by gender stereotypes. That is the message Audi in Spain is sending with a new animated digital video ad called “The doll that chose to drive.” The spot follows a doll as she escapes the pink-colored girl toy aisle for the blue-tinted boys section. She browses toy trucks and police cars before hopping in a blue Audi. She revs the engine and takes it for a James Bond-style race. It ends when a boy shopping with his mom picks up the toy car with the doll in it. She tries to dissuade him from buying it, suggesting they don’t go together. But he decides otherwise.