CLASH OF CLANS SCORES ERLING HAALAND FOR EPIC CAMPAIGN
WITH AXIS STUDIOS & SUPERCELL
In their fourth partnership with Supercell, Axis Studios (Marvel: Snap, The Famous Grouse, Love Death & Robots) lead the creative charge in the latest Clash of Clans trailer featuring professional footballer and star striker, Erling Haaland. The campaign, created by New York advertising agency DAVID, marks Clash of Clan's first in-game celebrity collaboration, bringing together Axis’ animation and VFX divisions to reimagine Haaland in the Clash universe.
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Debuting April 30th on YouTube, and already accumulating over 3 million views, Haaland for the Win!

Clash of Clans x Erling Haaland is the opening of a major campaign featuring
Haaland. Supercell and creative agency DAVID devised the campaign, while Axis led the creative production bringing together sports specialists Founder Creative with their animation and visual effects teams.

Axis’ 4th cinematic directed by Axis resident director Olly Reid in an ongoing partnership with Supercell, it was crucial to ensure that Haaland’s likeness blended seamlessly into the
distinctive style of the Clash universe. “On each project we’ve been a part of, there has been a palpable sense of enjoyment when working with these characters and this level of
stylisation. Supercell trusts us to go the extra mile with story, idea generation and creating epic visuals. DAVID had a fantastic overarching campaign idea and a truly fun script for Haaland, and we came in early to help enhance what was already there. It's been a genuinely smooth and enjoyable, creative collaboration process between all three partners.”

Beyond guiding the cinematic from storyboarding to the final trailer, Axis VFX division
provided VFX supervision and an on-set team who with DOP Jack Maddison ensured the
integration of the vibrant CG elements with the live-action sequence. This meant the team
could maximise both the creativity and efficiency of what was possible within the project’s parameters.

Watch Final Trailer

About AXIS STUDIOS

Axis Studios is an award-winning entertainment company, founded in Glasgow in 2000 by CEO Richard Scott, in partnership with Dana Dorian, Stuart Aitken and Graham McKenna. It
boasts an international team of directors, designers, artists, animators, writers and producers, working across its studios. As well as being the largest animation studio in Scotland, it also has one of the largest CGI teams in the UK.

 

Axis started as a gaming animation company, producing many award-winning trailers such as the much-vaunted trailer for Dead Island, which won Baftas, Cannes Lions, The International Andy Award and many more. Its recent awards include: 3 Daytime Emmy’s and an Annie award for Lost in Oz, a BAFTA Scotland award for Netflix’s Love Death and Robots, an AEAF award for Throne of Eldraine, a Cannes Lions Nomination for War of the Spark and an RTS craft award for Kiss Me First.

 

Axis Studios is building on our track record of creating narratively compelling work in animated entertainment &  VFX, to originate and deliver groundbreaking content of the highest quality that engages audiences worldwide.